Radio advertising is a powerful advertising medium. At a time when many traditional advertising mediums are fragmenting with the rise of multi channel digital t.v. and online entertainment, radio is an ever popular way to reach and deliver to a captive audience.

Wigwam Advertising and Design Scotland have a sound understanding of the techniques required to produce an effective radio campaign. Radio advertising sends a direct and concise message to highly targeted audiences. It paints pictures in the listeners mind which can have a better impact and lasting benefit.

Radio advertising can work for a stand alone campaign or equally as well as part of a multi media campaign.

Below are examples of just some of the radio commercials written and produced by the team at Wigwam Advertising and Design Scotland.

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Many companies see these materials as a necessary chore, usually put together by a member of staff employed in another role.

This in turn leads to design standards that are generally poor with inconsitency in style and look.

Not a good thing when trying to promote your company as a professional organisation.

All collateral should be in synergy with a company’s brand to ensure consistency throughout all marketing and sales material above or below the line.

In the first instance Wigwam Advertising and Design Scotland will undertake a complete audit of your business collateral.

Then for a small monthly fee, designs covering all materials, will be produced and implemented.

Company Products:

web design
sales literature
report designs
powerPoint presentations
newsletters
flyers
exhibition materials
corporate i.d.
stationery sets

Barratt West Scotland - A Productive Working Relationship

Until recently our people had worked in close partnership with the Sales Director and Sales Team of Barratt West Scotland. A 6 year partnership has led to an unrivalled insight into the housing market in Scotland, meeting all kinds of changing national conditions and its differing local situations. Marketing activity was primarily directed at driving footfall to Showhomes and Sales Offices for up to 20 developments at any one time. Working week in, week out, it involved regional, local and specialist press. Responding to specific local requirements also involved door-to-door distributions, mall displays, and 48 sheet posters with a single development focus.

have a look at a very small smaple of the many projects we have created in the housing market

We have also worked with the following House Builders:

Morrison Homes
O’Brien Homes
Kilmundy Steadings
AMA Homes
AWG Homes
Europe Homes

Health Promotion is often a difficult ‘nut to crack’. Changing people’s behaviour isn’t something that can be achieved easily.

Thinking outside the box is key. Budgets tend to be tight so impact needs to be delivered through the creative process.

Carefully targeting key groups with impactful creativity to deliver the message is key.

From ’sexual health promotion’ to ’safer socialising in the city’, we have delivered incredibly effective advertising solutions for Health Promotion problems.

• Procurement of wide ranging print and promotion
• Design of everything from logo progression to corporate guidelines,
• Stationery to signage, store guides and gift cheque cards.
• Procurement of wide ranging print and promotional literature from business cards to 24 page magazines.
• Creatives for multi media advertising and promotional activity.
• TV commercials, press campaigns, outdoor posters, radio, mailings and leaflets.
• Media planning, negotiating and buying for all above the line activity.

In fact In the 2005 BCSC Awards (the Shopping Centre Oscars) EK won a Purple Apple award for ‘The Best Advertising Campaign” competing with Centres from all over the UK.

It’s all the more rewarding because of all the criteria it had to meet, effectiveness was the most important.
It was judged by Shopping Centre professionals, not by advertising industry.

We offer a value for money approach to producing outdoor advertising that works including:

* 4 & 6 Sheet Posters
* Adshels Advertising
* 48 & 96 Sheet Billboards
* Bus Rears
* Bus Sides
* Bus Mega Rears
* Taxi Advertising
* Inflatables Advertising
* Trackside Advertising
* Railway and Underground Advertising

TIPS ON CREATING EFFECTIVE LOW COST OUTDOOR SOLUTIONS

• Keep it simple. Your message must be delivered and understod within seconds
• Most outdoor is viewed from 100 - 400 feet, so it needs to be impactful.
• Avoid colours without contrast as they may blend together from a distance.
• Keep copy to seven words or less.
• Use an arresting visual.

With over 18 years experience buying all kinds of printed material from corporate brochures to large format signage. Stephen has unrivalled Print Management experience and has built up a reputation with his clients for maximising budgets and offering great value for money.

Stephen has managed Print Collateral for many high profile companies including, Barratt Homes, East Kilbride Shopping Centre, Sony Centres Scotland, St Enoch Centre, Sports Connection Group, Glasgow City Council, NHS Greater Glasgow, NHS Lanarkshire, NHS Scotland, KA Leisure, Instyle Furniture Group, Sterling Furniture Group, and South Lanarkshire Leisure amongst many others.

Need a print run organised? Contact Stephen!

· Website Design & SEO
· Brochure Design & Printing
· Packaging Design & Production
· Press Advertising Design & Transmitting to publications
· Media Buying Service
· Sales Literature Design
· Logo Design
· Stationery Design & Printing
· PowerPoint Presentations
· Newsletters
· Presentation Documents
· Internal Company Presentation Documents
· Internal Company Communication Materials
· Point of Sale Design
· Email Campaign Designs & Implementation
· Direct Mail Design & Implementation
· 48 Sheet Poster (Billboard) Design & Production
· Adshel Poster Design & Production
· Bus Advertising Design & Production
· Underground Advertising & Production
· Television Advertising Creative / Design / Production
· Radio Advertising Creative / Production
· Online Advertising Creative / Design
· Exhibition Materials (Stands / Displays / Literature)
· Print Buying Service

Simon has been involved in some very high profile campaigns for some well known companies, such as Barratt Homes, East Kilbride Shopping Centre, St. Enoch Shopping Centre Glasgow, Sony Centres Scotland, Sports Connection Group, Glasgow City Council, NHS Greater Glasgow, NHS Lanarkshire, Instyle Furniture Group and Sterling Furniture Group.

Simon has produced advertising and marketing communications for every advertising medium including, television, cinema, radio, press, outdoor and new media.

Simon’s achievements

• Awarded ‘The BCSC Purple Apple Marketing Award’ for most effective advertising campaign 2005 for East Kilbride Shopping Centre.
• Awarded ‘ISCS International Marketing Award’ for for most effective advertising promotional campaign for St. Enoch Center Glasgow.
• Awarded ‘SFEU Scottish Colleges Marketing Award’ awards for Lauder College and West Lothian College.